News and Analysis of Artificial Intelligence Technology Legal Issues

Marketing “Artificial Intelligence” Needs Careful Planning to Avoid Trademark Troubles

As the market for all things artificial intelligence continues heating up, companies are looking for ways to align their products, services, and entire brands with “artificial intelligence” designations and phrases common in the surging artificial intelligence industry, including variants such as “AI,” “deep,” “neural,” and others. Reminiscent of the dot.com era of the early 2000’s, when companies rushed to market with “i-” or “e-” prefixes or appended “.com” names, today’s artificial intelligence startups are finding traction with artificial intelligence-related terms and corresponding “.AI” domains. The proliferation of AI marketing, however, may lead to brand and domain disputes. But a carefully-planned…